Welcome to Click Region

Marketing & Commmunications
Online Communications
10 Topics
Digital etiquette
Teams – Sharing your screen
Teams – Attending a Microsoft Teams meeting
Teams – Setting up a Microsoft Teams meeting
Teams – How to record a Microsoft Teams meeting
Zoom – Attending a Zoom meeting
Zoom – Setting up a Zoom meeting
Zoom – Navigating a Zoom meeting
Zoom – How to record a Zoom meeting
Online meeting backgrounds
Marketing Essentials
11 Topics
Executive summary template
New years marketing
Identify your target audience
Christmas holiday marketing
Marketing plan – how to create one
Digital strategy – example and template
Content & promo calendar
Action plan – content creation
Visual marketing plan, the 7P’s
Market & competitor analysis
Marketing budget
Website
11 Topics
Shopify
Squarespace
WordPress
Wix
SEO (Search Engine Optimisation) intro
Claim your google page
How to advertise on google
What is SEO?
Creating a website
How to create a good directory listing
SEO – do’s and don’ts
Social Media
22 Topics
Instagram reels
Linking instagram to your meta business suite
Scheduling posts on meta business suite
What is meta business suite?
Social media content
Instagram language
Change the name on a facebook business page
Canva pro – Filter by HEX Code
Different types of social media content
Social Media Manager Role Essentials
Create a Facebook business page
Dealing with bad online reviews
Call to Action – steps and types
Analysing Your Socials
What is a call to action?
Social Media Paid Advertising
Choosing a social media platform
Intro to Understanding Algorithms
Insta – top do’s and don’ts
Facebook Advertising
1 of 2
Branding
12 Topics
Canva Pro – Logo on a product mock up
Copywriting for marketing.
Authentic Storytelling
Intro to brand management with Canva
Authentic Branding
Canva using Ai
Shortcut functions in Canva
Canva’s paint roller function
How to use Canva’s ‘Magic Grab’ function
Tidying up and grouping elements in Canva Pro
Brand voice on Canva Pro
How to create an animation on Canva
Email Marketing & CRMs
9 Topics
Mailchimp – create a customer email journey
Add and import contacts to Mailchimp
Klayvio features
HubSpot Features
Mailchimp – Create an email campaign
CRM Comparison Sheet & Email Marketing Terms
Email Marketing Options
Convert content to newsletters
Mailchimp Features
Administration & Human Resources
Soft Skills Explained
3 Topics
Questions for a job interview
Your Why
Learning styles – what one are you?
Basic Computer & Phone Skills
28 Topics
Difference between iOS and android
Apple Keyboard Functions
PC Keyboard Functions
What is an app
How to send large documents
What is downloading?
Gmail Tips
What is WiFi?
Keyboard Shortcuts
Navigating Online icons
What are cookies?
Hot Spotting
How to Bluetooth
iPhone Shortcuts – Quick Switch
iPhone Shortcuts – Volume
iPhone Shortcuts – Calculator
iPhone Shortcuts – Track Pad
iPhone Shortcuts – Turn Off Ratings
iPhone Shortcuts – Quick Video
iPhone Shortcuts – Set a Timer
1 of 2
General Business Info
3 Topics
Canva Pro tip – Changing a PDF
Business Plan Template
How to create a QR code
Cyber Security & Privacy
5 Topics
Email 2-step verification
Aiming to remain anonymous online
Cyber Smart Tips
Password Protection
Scam Emails
Data Management
2 Topics
The Cloud (what is it?)
Note taking apps
Staff Management
8 Topics
Staff Rostering
Staff Employment Options
Becoming and Employer (super)
Encouraging a healthy frame of mind
Rosterelf
Employment Hero
Connecteam Features
Deputy Software Features
Financial Management
Basic Finance
7 Topics
Invoicing
Get your ABN
Fair Work Pay Rates
Building Your Budget
Registering for GST
Finance top tips
Pricing your product or service
Funding & Grants
1 Topic
Beginners guide to grant writing
Taxation & Software
8 Topics
Registering for GST with an existing ABN
Finance Software Comparison Chart
Quickbooks
MYOB
Xero
Square
Lightspeedhq
BAS and GST record keeping tips
Raising Capital & Expansion
1 Topic
Capital, what is it?
Operations & Production
Business Growth and Planning
4 Topics
Monday.com
Basecamp
Scaling Up and Down?
Risk Analysis
Efficiencies and Resilience
3 Topics
Time & Task Management Template
Brain Vault Template
80/20 Rule
OH&S compliance and risk management
1 Topic
Standard Operating Procedure
Previous Topic
Next Topic

Digital strategy – example and template

Welcome to Click Region Marketing Essentials Digital strategy – example and template

What are your online goals?



Download your reference guide

Previous Topic
Back to Lesson
Next Topic