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Marketing & Commmunications

Online Communications 10 Topics

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Digital etiquette

Teams – Sharing your screen

Teams – Attending a Microsoft Teams meeting

Teams – Setting up a Microsoft Teams meeting

Teams – How to record a Microsoft Teams meeting

Zoom – Attending a Zoom meeting

Zoom – Setting up a Zoom meeting

Zoom – Navigating a Zoom meeting

Zoom – How to record a Zoom meeting

Online meeting backgrounds

Marketing Essentials 11 Topics

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Executive summary template

New years marketing

Identify your target audience

Christmas holiday marketing

Marketing plan – how to create one

Digital strategy – example and template

Content & promo calendar

Action plan – content creation

Visual marketing plan, the 7P’s

Market & competitor analysis

Marketing budget

Website 11 Topics

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SEO (Search Engine Optimisation) intro

Claim your google page

How to advertise on google

What is SEO?

Creating a website

How to create a good directory listing

SEO – do’s and don’ts

Social Media 22 Topics

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Instagram reels

Linking instagram to your meta business suite

Scheduling posts on meta business suite

What is meta business suite?

Social media content

Instagram language

Change the name on a facebook business page

Canva pro – Filter by HEX Code

Different types of social media content

Social Media Manager Role Essentials

Create a Facebook business page

Dealing with bad online reviews

Call to Action – steps and types

Analysing Your Socials

What is a call to action?

Social Media Paid Advertising

Choosing a social media platform

Intro to Understanding Algorithms

Insta – top do’s and don’ts

Facebook Advertising

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Branding 12 Topics

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Canva Pro – Logo on a product mock up

Copywriting for marketing.

Authentic Storytelling

Intro to brand management with Canva

Authentic Branding

Canva using Ai

Shortcut functions in Canva

Canva’s paint roller function

How to use Canva’s ‘Magic Grab’ function

Tidying up and grouping elements in Canva Pro

Brand voice on Canva Pro

How to create an animation on Canva

Email Marketing & CRMs 9 Topics

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Mailchimp – create a customer email journey

Add and import contacts to Mailchimp

Klayvio features

HubSpot Features

Mailchimp – Create an email campaign

CRM Comparison Sheet & Email Marketing Terms

Email Marketing Options

Convert content to newsletters

Mailchimp Features

Administration & Human Resources

Soft Skills Explained 3 Topics

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Questions for a job interview

Your Why

Learning styles – what one are you?

Basic Computer & Phone Skills 28 Topics

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Difference between iOS and android

Apple Keyboard Functions

PC Keyboard Functions

What is an app

How to send large documents

Navigating Online icons

What are cookies?

Hot Spotting

How to Bluetooth

iPhone Shortcuts – Quick Switch

iPhone Shortcuts – Volume

iPhone Shortcuts – Calculator

iPhone Shortcuts – Track Pad

iPhone Shortcuts – Turn Off Ratings

iPhone Shortcuts – Quick Video

iPhone Shortcuts – Set a Timer

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General Business Info 3 Topics

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Canva Pro tip – Changing a PDF

Business Plan Template

How to create a QR code

Cyber Security & Privacy 5 Topics

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Email 2-step verification

Aiming to remain anonymous online

Cyber Smart Tips

Password Protection

Scam Emails

Data Management 2 Topics

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The Cloud (what is it?)

Note taking apps

Staff Management 8 Topics

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Staff Rostering

Staff Employment Options

Becoming and Employer (super)

Encouraging a healthy frame of mind

Rosterelf

Employment Hero

Connecteam Features

Deputy Software Features

Financial Management

Basic Finance 7 Topics

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Pricing your product or service

Funding & Grants 1 Topic

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Beginners guide to grant writing

Taxation & Software 8 Topics

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Registering for GST with an existing ABN

Finance Software Comparison Chart

BAS and GST record keeping tips

Raising Capital & Expansion 1 Topic

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Capital, what is it?

Operations & Production

Business Growth and Planning 4 Topics

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Efficiencies and Resilience 3 Topics

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Time & Task Management Template

Brain Vault Template

80/20 Rule

OH&S compliance and risk management 1 Topic

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Standard Operating Procedure

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