PRODUCT

What is your product? How does it bring value?

PRICE

How much should your product/service be? Is it competitive? (look at expenses/cost, profit margin)

PLACE

Distribution, where will it be for sale? (i.e. online, retail, wholesale) List locations - if applicable.

PROMOTION

How do you promote to your audience? Look at different types of promotion.

PEOPLE

Who deal with your customers (directly or indirectly)? Consider digital options like online chat, social media direct message & emails, what staff manage them?

PROCESS

Is your customers journey an easy process? Effective ways to do business. i.e. sales, ordering, delivery, payment.

PHYSICAL EVIDENCE

How to reassure your customer with your brand? They need something tangible from interaction. i.e. a receipt for the service, the product you are selling or a flyer about your offering.