Lesson
Market & Competitor Analysis
& Marketing EssentialsWho is who in the zoo?
Market Analysis
Date:
Consider the market from customers point of view.
WHAT PROBLEM NEEDS TO BE SOLVED?
HOW DO YOU SOLVE IT?
COMPARE YOUR ANSWER WITH WHATS IN THE MARKET.
Research the market.
WHERE CAN YOU GATHER INFO FROM? I.E. SURVEY, FEEDBACK, ASK FOR AN INTERVIEW
Be visual.
HOW SHOULD I DISPLAY THE DATA? USE CHARTS OR GRAPHS TO SHOW IMPORTANT NUMBERS.
Competitor Analysis
Date:
Column 1 Your Business
Column 2 Competitor #1
Column 3 Competitor #2
POINT OF DIFFERENCE
LOCATION/ ACCESSIBILITY
QUALITY OF SERVICE
EMPLOYEES
ADVERTISING EXPOSURE
PRIMARY CUSTOMER
SECONDARY CUSTOMER
TARGET CUSTOMER
PRODUCTS PRICING
OTHER POINTS
Resources
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