Lesson
Basic marketing principles
& Marketing EssentialsThese documents can be as basic or in-depth as you want. As long as you predetermine your business goals going forward you have completed your purpose for this task.
Basic Marketing Principles
The aim is to predetermine your business goals so you know what you want from your marketing.
Marketing Plan
An overarching document, with all your business smart goals. i.e. increase customers and sales, strengthen bond with existing clients, improve brand awareness, etc.
Digital Strategy
Your online goals objective. Use this to record how you want to achieve your advertising & promotions via social media and other online avenues.
Content & Promo Calendar
Calendar for scheduling. Map out dates and times for the release of content (products, services, brand awareness) and when you will promote it.
Action Plan
Recording activities to carry out. Highlight dates & times, people assigned, which platform & status of activity, notes for future reference.
Templates for all documents above can be found on www.clickregion.org.au
Resources
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