Lesson
SWOT Analysis
& Marketing EssentialsSWOT is a strategic management tool used to help a person or organisation identify strengths, weaknesses, opportunities, and threats.
What is SWOT analysis/ matrix?
SWOT is an acronym standing for Strengths Weaknesses Opportunities Threats. SWOT is a strategic management tool used to help a person or organisation identify strengths, weaknesses, opportunities, and threats. This is a simple tool to help you identify internal and external factors affecting your business. It’s design is to help you- Build on strengths (S) - Minimise weakness (W)- Capitalise on opportunities (O) - Identify and counteract threats (T) This strategic management tool will help you better understand your business and where improvements can be made, it brings awareness to your target market and your competitors to ensure your success in your business.
SWOT ANALYSIS - list the below
- STRENGTHS
- OPPORTUNITY
- WEAKNESS
- THREATS
Resources
Become a subscriber today and level up your business skills!
- Access to our ever-growing library of skills and training material
- Build your digital skills and confidence online
- Highlight your business by featuring in our directory