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Marketing & Communications

Effectively communicating your brand can be a minefield. Let’s breakdown the wall of marketing & communications for you, so that your existing and future consumers can benefit. Aligning your brand with your business plan and products. Teaching you to convey your messaging with ease.

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Online Communications

Teams – Sharing your screen

Teams – Sharing your screen

How to share your screen in a Microsoft Teams meeting.

Online meeting backgrounds

Online meeting backgrounds

Changing your online meeting background view.

Digital Etiquette

Digital etiquette

The do's and don'ts for online meetings.

Teams – Attending a Microsoft Teams meeting

Teams – Attending a Microsoft Teams meeting

How to join a Microsoft Teams meeting | Microsoft - YouTube.

Teams – Setting up a Microsoft Teams meeting

Teams – Setting up a Microsoft Teams meeting

Teams – How to record a Microsoft Teams meeting

Teams – How to record a Microsoft Teams meeting

How to record a meeting in Microsoft Teams, demo tutorial.

Zoom – Attending a Zoom meeting

Zoom – Attending a Zoom meeting

Zoom recording basics.

Zoom – Setting up a Zoom meeting

Zoom – Setting up a Zoom meeting.

Schedule a Meeting from the Web or Desktop.

Zoom – Navigating a Zoom meeting

Zoom – Navigating a Zoom meeting

Basic In-Meeting Navigation.

Zoom – How to record a Zoom meeting

Zoom – How to record a Zoom meeting

Zoom recording basics.

Marketing Essentials

Christmas holiday marketing

Christmas holiday marketing

Be ready for the holiday season.

New Years Marketing

New Years Marketing

Think about your marketing for the New year.

Executive summary template

Executive summary template

Get your marketing plan started with this template.

SWOT analysis and template

SWOT analysis and template

The pros and cons of your business to help your planning.

Basic marketing principles

Basic marketing principles

How to structure your marketing goals.

Identify your target audience

Identify your target audience

Who are you wanting to attract?

Smart Goals Worksheet

SMART goals worksheet

Writing down your goals gives you direction.

Marketing Plan and Principles

Marketing Plan and Principles

Documents you need to personally tailor your own marketing plan.

Visual Marketing Plan, the 7Ps

Visual Marketing Plan, the 7P's

Visual style template.

Market & Competitor Analysis

Market & competitor analysis

Who is who in the zoo?

Marketing Budget

Marketing Budget

Know your budget and allocate accordingly.

Christmas lead up marketing

Christmas lead up marketing

Prepare before the silly season is here.

New Years Marketing Tips

New Years Marketing Tips

What New Years treat do you have planned?

Website

SEO - do's and dont's

SEO - do's and dont's

What to do and not do with your SEO

Shopify

All the features that come with Shopify.

Squarespace

Squarespace, what to consider for your website.

WordPress

Do you need a website or blog, or both?

Wix

Wix, a Website Builder.

SEO

SEO (Search Engine Optimisation) Intro

Claim your Google Page

Claim your Google Page

How to highlight your business online.

How to advertise on Google

How to advertise on Google

Step by step for google ads

What is SEO

Have you heard of Search Engine Optimisation?

How to create a good directory listing

How to create a good directory listing

Creating a professional business approach.

Creating a website

Creating a website

Points to get you started on your website.

Social Media

Instagram Reels

Instagram Reels

How to make a reel.

Linking Instagram to your Meta Business Suite

Linking Instagram to your Meta Business Suite

How to link your insta to your facebook meta business suite.

Scheduling posts on Meta Business Suite

Scheduling posts on Meta Business Suite

How to schedule your posts in advance.

What is Meta Business Suite?

What is Meta Business Suite?

A guide to what the business tool is.

Social media content

Social media content

What to post and what not to post.

Instagram Language

Instagram Language

What words are more effective.

Change the name on a Facebook Business Page

Change the name on a Facebook Business Page

Step by step guide to amending your page's name.

Canva Pro - Bulk Create

Canva Pro - Bulk Create

Creating bulk social media content, i.e. quotes.

Canva Pro - Filter by HEX code

Canva Pro - Filter by HEX code

Using the colours in Canva

Different types of social media content

Different types of social media content

What is a Reel, Story, Group and Page?

Social Media Manager Role Essentials

Social Media Manager role essentials

What a social media manager should do for you.

Create a facebook business page

Create a facebook business page

Steps to create your FB business page.

Dealing with bad online reviews

Dealing with bad online reviews

Helpful tips to navigate a bad online review.

Call to Action - steps and types

Call to Action - steps and types

How to make a call to action and the different types there are.

Analysing Your Social Media

Analysing Your Social Media

An intro to analysing your social media insights and activity.

What is a Call to Action?

What is a Call to Action?

Making sure your audience have actions to follow.

Social Media Paid Advertising

Social Media Paid Advertising

How to approach the topic of paid advertising on social media.

Choosing a social media platform

Choosing a social media platform

The ins and outs of popular social media platforms.

Intro to Understanding Algorithms

Intro to understanding algorithms

Social media algorithms explained.

Insta – Top Do's & Don't

Insta – Top Do's & Don'ts

Top tips to help you keep savvy on socials.

Facebook Advertising

Facebook advertising

Basics for Facebook Advertising.

Instagram advertising

Instagram advertising

Basics for Instagram Advertising.

Branding

Shortcut functions in Canva

Shortcut functions in Canva

Using shortcuts in Canva.

Canva's paint roller function

Canva's paint roller function

Using the paint roller in Canva.

How to use Canva's 'Magic Grab' function

How to use Canva's 'Magic Grab' function

Use Magic Grab in your photo.

Tidying up and grouping elements in Canva Pro

Tidying up and grouping elements in Canva Pro

Use the tidying up and group function.

Brand voice on Canva Pro

Using the Brand Voice function.

How to create an animation on Canva

How to create an animation on Canva

Bringing your Canva to life.

Canva Pro - Logo on a product mock up

Product placement with your logo.

Copywriting for marketing

Copywriting for marketing

How to create good content.

Canva using Ai

How to use Artificial intelligence (Ai) in Canva.

Authentic Storytelling

Authentic Storytelling

How to create your story.

Intro to Brand Management with Canva

How to create your brand in Canva.

Authentic branding

Authentic branding

What makes a great brand?

Email Marketing & CRMs

Convert content to newlsetters

Convert content to newlsetters

How to convert text content into newsletter style.

Mailchimp Features

Mailchimp Features

Why use Mailchimp - an example from a UK business

Mailchimp - create a customer email journey

Mailchimp - create a customer email journey

How to build an email journey.

Add and import contacts to Mailchimp

Add and import contacts to Mailchimp

Add single or multiple contacts to Mailchimp.

Klayvio Features

Klayvio Features

Why use Klayvio?

Hubspot Features

Hubspot Features

Why use HubSpot?

Mailchimp - create an email campaign

Mailchimp - create an email campaign

How to do the do with Mailchimp's software

CRM Comparison Sheet & Email Marketing Terms

CRM Comparison Sheet & Email Marketing Terms

Comparing Customer Relationship Management software & debunk some tech terms.

Email Marketing Options

Email Marketing Options

Steps to help guide you on a email marketing campaign.

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