COPYWRITING

What makes good copywriting? Doing your homework!

Audience need + Brand solution = Satisfied customer and authentic marketing connection 

Copywriting is conjuring words to help them feel that.

Think about your audience - what will they attract to? 
Be authentic about your brand - what do you do well? 
How can your brand attract what you clients want? 

Tap into their emotion. Be clear, direct and compelling.

FACTORS TO CONSIDER:

Write content people want to read
don't overcomplicate storytelling 

Using simple language
the alternative, they switch off and have no engagement 

Clear information about products, services, business
a confused mind says 'no' 

Have a strong call to action
instead of no end game 

Use font and sizing to your advantage
don't stay same-same

A CLEAR EXAMPLE:
(Wording that has different sized font and various bold/italic/underlined features)

WHAT YOU WANT TO KNOW
Something that supports that.

NEXT HEADING TO HIGHLIGHT
Information that is helpful but you can write more detail into it and that is completely fine.

CALL TO ACTION
How to do it.

Verses:
(Wording that has the same sized font and no different features)

What you want to know.

Something that supports that.

Next heading to highlight.

Information that is helpful but you can write more detail into it and that is completely fine.

Call to action.

How to do it.

And remember as you keep writing... review, revise, repeat.